This startup company’s innovative floor-based LCD screens delivered creative and innovative programming to targeted consumer audience’s eyes at a very unique horizontal intercept—on floors, counters and tabletops. LevelVision held over 45 patents in effective digital messaging from the “ground up.”
Mike Burita developed earned media strategies, marketing messages and written copy for LevelVision’s online and collateral materials. A broad communications plan was developed to reach potential customers across a broad spectrum of retail and commercial vertical markets, including key media publications and business journals.
Burita developed a comprehensive earned media campaign to local and college media markets on the LevelVision college network, which operated in over 300 college bookstores nationally.
The company was featured in numerous trade and technology publications as well as mainstream media in college markets.